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I bought mine in mid December, at MSRP, from a local dealer who has, by far, the best inventory in my area. Compared to last summer, when I last looked, it seems like incoming Yukons are not necessarily spoken for when they hit the lot, however they also don't sit around very long. I didn't try to negotiate a discount, but am not sure that they would have agreed to it considering that I didn't have a trade in and didn't use their affiliated financing. My experience is that if you do have a trade and/or do use a finance company affiliated with the dealer, they are much more likely to work with you a bit (but not much) on the price. Good luck!