2021+ GMC Yukon Pricing vs. 2019 Pre-pandemic deals w/ snapshots

[Wwes]

When I compare the Denali to my BMW X7 m50i it only lacks massaging seats and ambient lighting (so what) and maybe a less powerful engine. I mean not many engines can beat a twin turbo v8. The Denali is far more roomier and has more cargo room

When I bought my Denali, I crossed shopped with a Porsche Cayenne, lower model 4-cyl non-turbo. The Porsche dealer was ludicrous that I was comparing the two, during one of the test drives, he set me up on a slalom course and asked "can a Yukon do this?" as the Cayenne zipped through; same for the brakes. But the Cayenne couldn't throw me back in the seat with a 0-60 time of 5.5 sec, or the V8 torque, and carried a lot more for over $10k less.

 

[todayusay]

Except that the Wagoneers are even more pricey and they don't have the long-term durability track record of the GM large SUVs yet. There are lots of people still driving 2002 Suburbans that they bought new and have 300K on the clock, and that halo effect impacts the way potential buyers view new ones. In my opinion, Stellantis overshot the market with pricing.

this 100%.

The market didn't need an overpriced version of a larger ford flex

 

[Tinbadtin]

Additionally the Yukon denali is not merely nice “for what it is”.

When I compare the Denali to my BMW X7 m50i it only lacks massaging seats and ambient lighting (so what) and maybe a less powerful engine. I mean not many engines can beat a twin turbo v8. The Denali is far more roomier and has more cargo room.

The Denali with reserve package currently costs 20k less than my car was 2 years ago before the inflated prices!

As an owner of both a fully loaded X7 M50i as well as a Suburban, I find your comment interesting. Even in top spec trim GMs (including the Escalade) they are not even close in quality, luxury, handling or refinement. Sure they beat the X7 at cargo room… and that’s it. A base X7 blows any Denali/Escalade out of the water in everything else. Only reason we have the Suburban is for hauling 4 kids + occasional friends. There’s no other vehicle that can carry 9… other than that I will take an X7 (or GLS) any day over anything that GM makes.

Btw - massaging seats kind of suck in every vehicle I’ve tried them and the X7 is no different…

 

[greg_tahoe84]

As an owner of both a fully loaded X7 M50i as well as a Suburban, I find your comment interesting. Even in top spec trim GMs (including the Escalade) they are not even close in quality, luxury, handling or refinement. Sure they beat the X7 at cargo room… and that’s it. A base X7 blows any Denali/Escalade out of the water in everything else. Only reason we have the Suburban is for hauling 4 kids + occasional friends. There’s no other vehicle that can carry 9… other than that I will take an X7 (or GLS) any day over anything that GM makes.

Btw - massaging seats kind of suck in every vehicle I’ve tried them and the X7 is no different…

I agree the ride is great but the stock staggered runflat tires make tons of road noise and doesn’t last 20k miles.

Of course its going to handle better than a Suburban of all things... I mean the Surburban's how much longer than the X7? The X7 is a unibody suv that’s basically the size of the Traverse, a mid sized vehicle. In the world of full sized vehicles, cargo room DOES matter.

As much as I enjoy hugging corners with the dynamic handling package, I rented an LT Tahoe for almost a week and didn't feel like I lost that much and it has more of what I want. Add a little more luxury with the Yukon Denali (along with magnetic ride and air ride adaptive suspension) and I feel like I will be happy with the balance of practicality and luxury.

To each his own.

 

[K2 Kaiju]

As an owner of both a fully loaded X7 M50i as well as a Suburban, I find your comment interesting. Even in top spec trim GMs (including the Escalade) they are not even close in quality, luxury, handling or refinement. Sure they beat the X7 at cargo room… and that’s it. A base X7 blows any Denali/Escalade out of the water in everything else. Only reason we have the Suburban is for hauling 4 kids + occasional friends. There’s no other vehicle that can carry 9… other than that I will take an X7 (or GLS) any day over anything that GM makes.

Btw - massaging seats kind of suck in every vehicle I’ve tried them and the X7 is no different…

*Quality at first. I love new BMWs, but the GM SUV will literally be worth double an X7 in 8-10 years. Would anyone in their right mind buy a V8 BMW with 150k miles? The GM is just hitting its midlife crisis at that point...

 

[rswaug]

If you are like me, I cringe at the idea of paying MSRP on anything (except maybe groceries). If this is you, I hope
this is somewhat helpful.

Being in the market, I wanted to get an idea of what deals were like before all the 2020 mess happened to get some sort of a gauge on
what "should" or "should have" been reasonable discount pricing on 2021+ Yukons/Tahoes. So, I went on the Wayback Machine
and found a few GMC advertised deals from 2019 on Yukons and Denali trim.

I didn't do Chevy, but I am sure the advertised deals are equivalent or more than GMC's.

The end result is about what I remembered when shopping around in 2016 -- I would tend to think the margins today new would be similar.
Also, these are advertised specials/deals direct from GMC, not including individual dealer negotiation(s), other incentives, etc.

2019 Yukons: 9% off MSRP. The deal said for "current eligible GM owners/lessees," but I found a similar one for "non-GM owners/lessees" at a similar price
in a different month.

2019 Yukon Denalis: 15% off MSRP.

Moving back to present day, I built out a 2023 Denali 4WD w/ the Reserve package w/ MSRP at $91,250.00.
Doing the math from above, 15% off MSRP would equal $77,562.50.

That is quite the substantive discount. So, keeping in mind the "scarcity" of chips/parts, inflation, blah blah blah,
GM dealers are making a killing in profit on 2022-3 models.

It's easy to forget (out of sight out of mind) and it does not seem unreasonable that dealers could still be
making a profit at somewhere between 12% - 20% off of MSRP on these vehicles.

Dealers could only hope to be making 12-20% on full size utes. The deals from 4 years ago included GM incentives and required the dealer to discount them substantially to get the 15% off MSRP. GM had to help move them back then because they weren’t as desirable as the current generation. The supply/demand equation was not in their favor at all. Now there are fewer units that are considerably more desirable hence the lack of reason to incentivize or discount. If you like deals buy a crappy Wagoneer.

 

[tom3]

The deals from 4 years ago included GM incentives and required the dealer to discount hem substantially to get the 15% off MSRP. GM had to help move them back then because they weren’t as desirable as the current generation. The supply/demand equation was not in their favor at all. r.

That's what we found back in 2019. Couldn't have afforded the Tahoe without the deal we got. Mainly our highway machine when we need the room. Now at 23K miles and still new for us.

 

[todayusay]

incentives were needed to get the extra 3-4% off but dealers could sell them for +/- 10% off today - if they "wanted to" (see below). They don't have to right now so the majority won't. There are regions that any mention of supplier will still get you laughed at.

%CITY% - %VEHICLE_SEARCH_PAGE_KEYWORDS_CAP_FIRST_LETTER% Vehicles for Sale

Test-drive a %VEHICLE_SEARCH_PAGE_KEYWORDS% vehicle in %CITY% at %DEALER_NAME%.

www.rivardbuickgmc.com

similar situations across other brands. A lot of Ram dealers are still at MSRP or a few grand under while there are dealers that have been selling a ton of vehicles the past 2 years at 11% of MSRP with price protection - usually equating to 13-15% off with zero factory incentives.

 

[rswaug]

Technically dealers could sell them for 100% off if “they wanted to” however there’s not 10% in markup unless you’re selling it to a GM employee in which case GM reimburses the dealer to get them back to around invoice cost. Rivard isn’t the only dealer to advertise a ridiculously low price like that. Best of luck walking in and paying that without getting hit with a bunch of fees or junk add ons.

 

[BG1988]

You will be lucky to even find a Denali being sold at msrp (that is not already presold in transit, etc.). Things have changed considerably and in my opinion will be difficult to go back to where it was. They will always make excuses (supercruise will be on constraint, shortages, etc).

The only dealer I saw that was doing the old school dealer discounts have zero in stock and are not even taking orders.

As long as you have idiots willing to pay for markups, why should the dealers give a damn if someone walks away. There’s the next idiot in line.

were experiencing a sharp increase in repos now there is no shortage

this was taken april 6th now the number of cars has grown another 25%+

 

[todayusay]

Technically dealers could sell them for 100% off if “they wanted to” however there’s not 10% in markup unless you’re selling it to a GM employee in which case GM reimburses the dealer to get them back to around invoice cost. Rivard isn’t the only dealer to advertise a ridiculously low price like that. Best of luck walking in and paying that without getting hit with a bunch of fees or junk add ons.

dealers could sell them for 8-10% off MSRP and still make money without using either employee or supplier authorization codes - as in they could do this today. That is why I said they choose not to for the SUVs. Just take a look at any decent size dealership and see how their trucks are priced. Supplier is 1% under invoice (which is $5k off a $80k Denali) and i think employee is 4% under. all depends on how much holdback the dealerships want to give up.

Pre-covid, and not contemplating any rebates, most dealerships would be glad to sell every vehicle at the "supplier price" without using a code as the majority of vehicles were being sold for significantly less than the supplier. Sure the local guy is still trying to make $500 or $1k over invoice, but that wasn't the normal transaction.

I know this is a GM forum, but I bought a 2022 Ram 3500 for $2k less than the employee price (11% off sticker with zero rebates). I took the offer sheet to two different local dealerships and they laughed at me and said there is no way a dealership would sell that truck to me at that price (custom order) - 2 months later I bought said truck at the price I was quoted. Maybe there is a "secret formula" involving volume of vehicles sold that some dealers arent aware of or aren't willing to put forth the effort into.

Comes down to there is still a large demand for Tahoes/Yukons with buyers not willing to pass on a vehicle based on pricing.

 

[BlaineBug]

were experiencing a sharp increase in repos now there is no shortage

this was taken april 6th now the number of cars has grown another 25%+

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