2021+ GMC Yukon Pricing vs. 2019 Pre-pandemic deals w/ snapshots

[marvcus]

If you are like me, I cringe at the idea of paying MSRP on anything (except maybe groceries). If this is you, I hope
this is somewhat helpful.

Being in the market, I wanted to get an idea of what deals were like before all the 2020 mess happened to get some sort of a gauge on
what "should" or "should have" been reasonable discount pricing on 2021+ Yukons/Tahoes. So, I went on the Wayback Machine
and found a few GMC advertised deals from 2019 on Yukons and Denali trim.

I didn't do Chevy, but I am sure the advertised deals are equivalent or more than GMC's.

The end result is about what I remembered when shopping around in 2016 -- I would tend to think the margins today new would be similar.
Also, these are advertised specials/deals direct from GMC, not including individual dealer negotiation(s), other incentives, etc.

2019 Yukons: 9% off MSRP. The deal said for "current eligible GM owners/lessees," but I found a similar one for "non-GM owners/lessees" at a similar price
in a different month.

2019 Yukon Denalis: 15% off MSRP.

Moving back to present day, I built out a 2023 Denali 4WD w/ the Reserve package w/ MSRP at $91,250.00.
Doing the math from above, 15% off MSRP would equal $77,562.50.

That is quite the substantive discount. So, keeping in mind the "scarcity" of chips/parts, inflation, blah blah blah,
GM dealers are making a killing in profit on 2022-3 models.

It's easy to forget (out of sight out of mind) and it does not seem unreasonable that dealers could still be
making a profit at somewhere between 12% - 20% off of MSRP on these vehicles.

 

[greg_tahoe84]

You will be lucky to even find a Denali being sold at msrp (that is not already presold in transit, etc.). Things have changed considerably and in my opinion will be difficult to go back to where it was. They will always make excuses (supercruise will be on constraint, shortages, etc).

The only dealer I saw that was doing the old school dealer discounts have zero in stock and are not even taking orders.

As long as you have idiots willing to pay for markups, why should the dealers give a damn if someone walks away. There’s the next idiot in line.

 

[Stbentoak]

I paid 82K MSRP for mine in 2020 right before this 5-15K over sticker train pulled into the station. Same vehicle stickers for 95k+ currently. Just the factory price increases alone are enough to make you sick + you may get a vehicle that is missing features. Probably wouldn't pay 95 for the same vehicle again... Hope it lasts a good long time.
100K for a vehicle kinda defies logic in my book.

 

[Banks22]

We had a 2018 Tahoe LT before got our 2021, sticker was $69k and got $12k off. My sister got a 2020 suburban LT in the late fall just before the new 2021’s were coming on the lot and they had a completely loaded 2020 suburban premier I believe the sticker was $80k and they were going to give her $15k off. We got gms employee 9% off our 2021 Tahoe. A lot depends on your area and timing of purchase.

 

[Larry07Yukon]

It’s gross the price of vehicles these days
I built a 2500 Ram Rebel gas engine for $85K…at least Ram has dealers under invoice

 

[todayusay]

~15% and higher was pretty standard when buying from the dealers that would compete for buyers. Our 2017 is one of the few that I still have the email quotes on...$9k off a $63k MSRP Yukon SLT...and here are a couple screenshots i have of 2019s when we were shopping around back then

bought this one - MSRP $69k...$11k off

thought about this one - prices essentially the same...wife liked the 22s better and i think SLT dealership gave more on our trade

 

[Wwes]

I got a great deal on mine back in 2016 - $79k sticker, paid $63k+TTL. Sold for $45k in 2021, somewhat regrettably.

Does not seem possible that prices will continue to escalate among stagnant wages. No way I'd consider a $90-100k+ Denali.
Something will give with the inventory, it's already building and the deals will start. Especially once they show the new interiors expected in 2024. The 1500 trucks interiors are exceptional - not something I ever thought I'd say about a GM truck interior.

 

[bmase2007]

If you are like me, I cringe at the idea of paying MSRP on anything (except maybe groceries). If this is you, I hope
this is somewhat helpful.

Being in the market, I wanted to get an idea of what deals were like before all the 2020 mess happened to get some sort of a gauge on
what "should" or "should have" been reasonable discount pricing on 2021+ Yukons/Tahoes. So, I went on the Wayback Machine
and found a few GMC advertised deals from 2019 on Yukons and Denali trim.

I didn't do Chevy, but I am sure the advertised deals are equivalent or more than GMC's.

The end result is about what I remembered when shopping around in 2016 -- I would tend to think the margins today new would be similar.
Also, these are advertised specials/deals direct from GMC, not including individual dealer negotiation(s), other incentives, etc.

2019 Yukons: 9% off MSRP. The deal said for "current eligible GM owners/lessees," but I found a similar one for "non-GM owners/lessees" at a similar price
in a different month.

2019 Yukon Denalis: 15% off MSRP.

Moving back to present day, I built out a 2023 Denali 4WD w/ the Reserve package w/ MSRP at $91,250.00.
Doing the math from above, 15% off MSRP would equal $77,562.50.

That is quite the substantive discount. So, keeping in mind the "scarcity" of chips/parts, inflation, blah blah blah,
GM dealers are making a killing in profit on 2022-3 models.

It's easy to forget (out of sight out of mind) and it does not seem unreasonable that dealers could still be
making a profit at somewhere between 12% - 20% off of MSRP on these vehicles.

Especially considering the order I placed on a 2022 has increased 10-12% on price in 2023

 

[Wwes]

I didn't do Chevy, but I am sure the advertised deals are equivalent or more than GMC's.

Do not recall this being the case. The GMC had similar prices SLE=LT, SLT=LTZ, but Denali was unmatched from Chevy (now Chevy has the High Country). The Chevy was about the same or higher price, and the dealers didn't seem as willing to negotiate.

Noticed the same when I bought a 2500 truck. Had a deal worked out for a High Country, with the umber interior (very nice); but the GMC dealer with 2500 Denali was cheaper and had a better dash cluster and headlights.

 

[Pertzbro]

add in they were doing 0% financing for either 72mo or 60mo and now it's 5.29 for 72mo or 4.69 for 60mo.

on a $76K vehicle with $30K down/trade... $46K financed...

72mo @ 5.29- $7,560 more in finance cost than 0%
[email protected] -$5,520 more in finance costs than 0%

 

[WalleyeMikeIII]

add in they were doing 0% financing for either 72mo or 60mo and now it's 5.29 for 72mo or 4.69 for 60mo.

on a $76K vehicle with $30K down/trade... $46K financed...

72mo @ 5.29- $7,560 more in finance cost than 0%
[email protected] -$5,520 more in finance costs than 0%

Not going to see 0% financing for a while/ever again, unless the dealer lots ae exploding w/ inventory. Days of cheap money are gone.

 

[TXNJ]

If you are like me, I cringe at the idea of paying MSRP on anything (except maybe groceries). If this is you, I hope
this is somewhat helpful.

Being in the market, I wanted to get an idea of what deals were like before all the 2020 mess happened to get some sort of a gauge on
what "should" or "should have" been reasonable discount pricing on 2021+ Yukons/Tahoes. So, I went on the Wayback Machine
and found a few GMC advertised deals from 2019 on Yukons and Denali trim.

I didn't do Chevy, but I am sure the advertised deals are equivalent or more than GMC's.

The end result is about what I remembered when shopping around in 2016 -- I would tend to think the margins today new would be similar.
Also, these are advertised specials/deals direct from GMC, not including individual dealer negotiation(s), other incentives, etc.

2019 Yukons: 9% off MSRP. The deal said for "current eligible GM owners/lessees," but I found a similar one for "non-GM owners/lessees" at a similar price
in a different month.

2019 Yukon Denalis: 15% off MSRP.

Moving back to present day, I built out a 2023 Denali 4WD w/ the Reserve package w/ MSRP at $91,250.00.
Doing the math from above, 15% off MSRP would equal $77,562.50.

That is quite the substantive discount. So, keeping in mind the "scarcity" of chips/parts, inflation, blah blah blah,
GM dealers are making a killing in profit on 2022-3 models.

It's easy to forget (out of sight out of mind) and it does not seem unreasonable that dealers could still be
making a profit at somewhere between 12% - 20% off of MSRP on these vehicles.

this sums it all up for me. Buying a denali today, while enduring today's interest rates, makes this an additional $15-20K proposition versus the 'good' old days.

 

[Seamus]

Thanks Guys, because I thought it was just me. I can...but I wont. It has gotten to an offensive place. I have been a Gm guy my whole life. Always thought it was reasonable and good bang for the buck. I own and have owned alot of cars and high end vehicles. I think they did a great job with this generation truck. But I am fully aware its a GM product. GM is over their head with these prices and idiots keep paying so they will keep charging. They are in Mercedes GL and Landrover territory. Again Suburbans and Yukon were always reasonable for what they were. Now they are charging way over their quality and its just not reasonable. 75k for a pickup truck?? 85-100k for a Denali XL??...Its not just ridiculous for what it is...its offensive. I just wont at this point. Ontop of it i dont even want to start about the quality control and all the issues they are having. Offensive. My search for a Denali XL 3.0 has ended.

 

[Banks22]

Thanks Guys, because I thought it was just me. I can...but I wont. It has gotten to an offensive place. I have been a Gm guy my whole life. Always thought it was reasonable and good bang for the buck. I own and have owned alot of cars and high end vehicles. I think they did a great job with this generation truck. But I am fully aware its a GM product. GM is over their head with these prices and idiots keep paying so they will keep charging. They are in Mercedes GL and Landrover territory. Again Suburbans and Yukon were always reasonable for what they were. Now they are charging way over their quality and its just not reasonable. 75k for a pickup truck?? 85-100k for a Denali XL??...Its not just ridiculous for what it is...its offensive. I just wont at this point. Ontop of it i dont even want to start about the quality control and all the issues they are having. Offensive. My search for a Denali XL 3.0 has ended.

Agreed, my $70k 22’ Silverado has been having tons of electrical issues since I got it, my cameras havnt worked since Christmas, glad it’s a lease.

 

[BrokerThis]

Until supply build and demand weakens, there isn't going to be any drastic price changes. Past 2-3 years have been completely different for consumer demand compared to 2007-2019, where discounts the norm on basically every major manufacturer and vehicle. End of the day, GM is still a corporate company that is out to make money, and they have a lot of overhead expenses right now for the nationwide EV push.


If you don't like the pricing of no discounts of GM, better go take look at Jeep. Cause they are the only brand right now offering any kind of incentive on large SUVs.... reason being, they aren't in high demand like GMs.

 

[Geotrash]

If you don't like the pricing of no discounts of GM, better go take look at Jeep. Cause they are the only brand right now offering any kind of incentive on large SUVs.... reason being, they aren't in high demand like GMs.

Except that the Wagoneers are even more pricey and they don't have the long-term durability track record of the GM large SUVs yet. There are lots of people still driving 2002 Suburbans that they bought new and have 300K on the clock, and that halo effect impacts the way potential buyers view new ones. In my opinion, Stellantis overshot the market with pricing.

 

[BrokerThis]

Except that the Wagoneers are even more pricey and they don't have the long-term durability track record of the GM large SUVs yet. There are lots of people still driving 2002 Suburbans that they bought new and have 300K on the clock, and that halo effect impacts the way potential buyers view new ones. In my opinion, Stellantis overshot the market with pricing.

Another point as to why GM doesn't need to offer the incentives right now on these rigs. Whiich is why stellantis has inventory available on a majority of dealer lots and selling below MSRP. Personally I do not like the wagoner for styling, nor the price point.

 

[greg_tahoe84]

Additionally the Yukon denali is not merely nice “for what it is”.

When I compare the Denali to my BMW X7 m50i it only lacks massaging seats and ambient lighting (so what) and maybe a less powerful engine. I mean not many engines can beat a twin turbo v8. The Denali is far more roomier and has more cargo room.

The Denali with reserve package currently costs 20k less than my car was 2 years ago before the inflated prices!

 

[B-train]

I'm glad I found my certified 2017 denali in 2019 and didn't pay obscene pricing. I could've sold it to carmax in 2021 for what I PAID for it with 100k on it. But, my wife likes it too much and then there's the whole " what do we replace it with that isn't ridiculous priced?" And as a kicker, I'm super happy with my rust free-new to me 2008 Denali from CA that cost me a whopping $9400. I'm a big fan of getting well cared for stuff at reasonable prices and then running the wheels off.

Even though I CAN afford a new one, I DON'T want to afford a new one. The depreciation combined with over the top pricing just makes me sick. Might as well just grab 20k and have a fire with it, roast some marshmallows.....

Plus, the vehicles that cost 80k or more don't last any longer in the salt than my 2008 beater.

 

[BlaineBug]

I bought a 2019 GMC Yukon SLT 4X4 with sunroof from CarMax (black on black) in December 2019 with 34,000 miles for $42,998. Build date August 2018. In 2021 and early 2022 I was offered about $10,000 more by a local Chevrolet dealer, which I didn't take them up on of course.