Mishimoto 1999-2014 GMT800/900 Performance Radiator R&D

Discussion in 'Engine & Drivetrain' started by Mishimoto, Mar 30, 2018.

  1. Rocket Man

    Rocket Man Sometimes A Dumbass

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    Wow raise it front $500 to $565 then discount the higher price.
     
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  2. 67RS427

    67RS427 Full Access Member

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    Good point lol, post #14 says price will be "around $500"... Kinda funny how that works
     
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  3. Mishimoto

    Mishimoto Member

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    Thanks! Unfortunately, we don't have a direct-fit fan shroud for these trucks; however this radiator also doesn't push the fans back any, so if you have a solution that's working with your intake now, you should be good to use this radiator with it. We do offer universal fans, mounting kits and a fan controller that could work for your application as well: https://www.mishimoto.com/automotive/fans-accessories.html

    Hey guys,

    Sorry if it seems like we're playing slight of hand with the pricing. We can't determine final pricing until R&D is finished, and sometimes that pricing does change at the last minute if a design has to be tweaked or a manufacturing process has to be changed. The last time I posted here, we were not finished R&D, which is why I could only give an estimate of "around $500 MSRP".

    I hope that clears things up a bit. Feel free to let me know if you have any other questions!

    Thanks,

    -Steve
     
  4. jz57

    jz57 Full Access Member

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    A few questions here:

    1) Why using an old Tahoe with high mileage as a testing vehicle, not a new Tahoe with 0 mile against Mishimoto ?

    2) Could use an old Tahoe with a NEW OEM radiator against Mishimoto?

    3) Why not directly selling to Detriot Big 3 if Mishimoto is better than OEM?

    4) Is the testing result or data verified by an independent 3rd party ?
     
  5. Doubeleive

    Doubeleive Elite Member Supporting Member

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    lol, it's just like NASA over at GM, the lowest bid wins, there not going to put a better radiator in these vehicles that would put people out of jobs
     
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  6. Mishimoto

    Mishimoto Member

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    Good questions! We do use a new OEM radiator for testing to ensure that there are no issues like clogged tubes or bent fins to skew the data. The Tahoe is higher mileage, but it's very well cared for and had no other modifications or issues that would have affected testing. We also installed this rad on both the Tahoe that we used for tow testing and a newer Silverado, with similar feedback from the Silverado owner.

    The reason that we don't sell directly to Ford / GM is the same reason that the entire aftermarket industry exists, and what Doubeleive touched on. Ford and GM/Chevy mostly cater to the majority of consumers who simply want a vehicle with a warranty, that reaches highway speeds comfortably and doesn't cost an arm and a leg. That last requirement is the most important one. An auto manufacturer's survival as a business hangs primarily on being able to sell vehicles en masse, volume = profits. Fitting every vehicle with an engine, transmission, or, in this case, a radiator that costs more to build and only 5% of their customer base cares about doesn't pay them back enough to justify the extra expense. Even HD cooling packages usually use similar components to the standard package, with added on components that are shared among multiple platforms. Again, volume = profits.

    Hope that clears things up a bit! Feel free to let me know if you have any other questions!

    -Steve
     
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  7. jz57

    jz57 Full Access Member

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    The most efficiency way to increase an radiator cooling capacity is increasing its size. The bigger size, the more heat exchange surface and the more liquid (anti-freeze) holding capacity for heat dispensing. To reach that, the extra physical weight adds on the truck, then fuel mileage is dropped.

    Compare Mishimoto radiator price with OEM Delco one ($180 for 2008 Silverado 2500HD, 6.0L) in rockauto.com, Mishimoto price is 2.5 time higher than Delco.

    Mishimoto sales targets are those truck drivers with 6 digits on their odometers, and those drivers want an replacement radiator, not a Placebo.
     
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  8. Mishimoto

    Mishimoto Member

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    You are correct, for the most part. Some vehicles see greater reduction in coolant temps with changes to fin pitch / density and tube dimensions than overall core dimensions; but in this case, the core was made larger.

    Our radiator weighs about 19 lbs, which is about 6 lbs heavier than the stock radiator. Adding in the extra fluid weight, the total increase in weight would be about 10 lbs heavier than stock. Sprung weight on most vehicles has the effect of lowering fuel economy by 1-2% per 100 lbs; so with an extra 10 lbs of weight, you'd see an average reduction of .1-.2% in fuel economy. At 15/19 mpg city/highway, that extra 10 lbs of weight would reduce economy by about 0.15 to 0.19 mpg. In comparison, larger wheels and tires have the effect of increasing rotational mass and can reduce fuel economy by 15-20% depending on size and weight.

    Our target audience for these radiators is anybody who tows often, has significant power-adders, or just wants to keep their truck for a long time and never have to worry about replacing their radiator again :D

    Thanks!

    -Steve
     
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  9. gpracer1

    gpracer1 Full Access Member

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    In my personal opinion the price point is a little high. I think at $375 you would sell 10X what you will now (at $500+) and would have problems keeping them in stock. After all, $150 to produce (maybe if that) would still be a great profit margin at volume.
     
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  10. Mishimoto

    Mishimoto Member

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    Thank you for the feedback! I should also point out that our distributors will likely offer this rad at a lower price than MSRP, for those who need one after the pre-sale has ended.

    Thanks again,

    -Steve
     

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