Welcome to the forum.
Do you know if anyone smoked in it before you purchased it? Could be soot.
Do you notice any moisture anywhere that might indicate a leak and possible mold? Unlikely but a possibility
Do you have kids and would they have any hats, bags, stuff that might be rubbing the headliner and leaving marks? I have four kids and when we had a lighter colored interior, random marks would show up as they bumped their heads or ran their hands along the headliner when they climbed into the vehicle.
Thanks for the welcome! No clue if the previous owner smoked in it. There is no smell or discoloration that I would think might be present from that.
I have not noticed any leaks or moisture getting into the vehicle anywhere.
No kids. 85% it's just my wife driving it with no passengers.
We did go camping and thought maybe it was soot from the campfire, but there is zero smoke smell, and the fibers that brush off don't seem like soot or ash. I also remember seeing a streak or two before we went camping. However, it brushed off and I didn't think much off it. Now it's starting to bug us.